Founded in 1875, American Safety Razor was the leading global manufacturer of private-label wet shaving razors and blades, and industrial and specialty blades. Products were sold in 85 countries with four manufacturing sites, nine packaging locations and 13 sales and distribution centers across the globe. During the first few years of the investment period the business was rebranded as Personna and sales and earnings experienced growth. However, financial performance began to decline as the business faced aggressive competition and the largest customer was lost. The company filed Chapter 11 bankruptcy protection, and all of the assets were subsequently acquired by Energizer Holdings, Inc.