At the time of Lion Capital’s acquisition, La Senza was a market leading specialty lingerie retailer in the UK and Europe. The brand was differentiated through a broad product offering, distinctive packaging and superior customer service at affordable prices. Products were sold through a network of retail outlets that grew to 212 during the investment period. Following two years of growth after investment, the company suffered a significant decline in trading in 2008, due to the difficult high street retail environment in the UK. Following a rebound in 2009, the company suffered again following further deterioration in the retail market in 2011, which resulted in the business filing for administration.